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  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="John Egan"
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Relationship marketing: exploring relational strategies in marketing
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John Egan

Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …

Edisi
Ed. 3
ISBN/ISSN
9780273713197
Deskripsi Fisik
xxi+311 hlm.: 19x24,5 cm
Judul Seri
-
No. Panggil
658.8 JOH r