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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Strategi Marketing"
cover
Consumer Behavior & Marketing Strategy
Komentar Bagikan
Jerry C. OlsonJ. Paul Peter

Asosiasi pemasaran Amerika mendefinisikan perilaku konsumen sebagai interaksi dinamis dari pengaruh dan kognisi, perilaku dan lingkungan dimana manusia melakukan aspek pertukaran kehidupan mereka.

Edisi
Ed. 7
ISBN/ISSN
0-07-286487-7
Deskripsi Fisik
xxv, 578 hal; 27 cm
Judul Seri
-
No. Panggil
658.84 JPA c
cover
Marketing strategy : the difference between marketing and markets (third edit…
Komentar Bagikan
Paul Fifield

The result is that market(ing) is still not on the business agenda. Market(ing) is still not properly represented on the board. Customers are still not receiving the service they deserve. Organizations are still not as profitable as they should be and are still not differentiated from lower priced international competition. There really is no way of escaping the responsibility here — the …

Edisi
Edisi 3
ISBN/ISSN
978-0-7506-5675-7
Deskripsi Fisik
xii, 316 halaman
Judul Seri
-
No. Panggil
658.8 FIF m
cover
Strategic marketing problems: cases and comments
Komentar Bagikan
Roger A. KerinRobert A. Peterson

Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…

Edisi
Ed. 11
ISBN/ISSN
0-13-233571-9
Deskripsi Fisik
x+722 hlm.: 21,5 x 27,5 cm
Judul Seri
-
No. Panggil
658.8 ROG s
cover
Relationship marketing: exploring relational strategies in marketing
Komentar Bagikan
John Egan

Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …

Edisi
Ed. 3
ISBN/ISSN
9780273713197
Deskripsi Fisik
xxi+311 hlm.: 19x24,5 cm
Judul Seri
-
No. Panggil
658.8 JOH r