Consumer Behavior & Marketing Strategy

Asosiasi pemasaran Amerika mendefinisikan perilaku konsumen sebagai interaksi dinamis dari pengaruh dan kognisi, perilaku dan lingkungan dimana manusia melakukan aspek pertukaran kehidupan mereka.

Marketing public relations : di antara penjualan dan pencitraan

Bila kita melihat definisi marketing menurut AMA (The American Marketing Association) yakni, “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Anda banyak menermukan definisi ini dibanyak buku pedoman anda. Sedik…

Public relations event : membangun image, reputasi, dan mutual understanding

Buku ini cocok dijadikan sebagai bahan pengetahuan yang dapat membantu mahasiswa untuk memahami event dalam ranah public relations. selain itu, buku in juga sangatlah berguna bagi calon-calon praktisi public relations (PR) untuk membantu memahami dan menguasai konsep-konsep dasar

Content creator black book

Buku ini membahas strategi besar menjadi seorang professional konten kreator yang memiliki pengaruh besar dan akhirnya membuka jalan Anda untuk mendapatkan profit yang luar biasa dari profesi ini.. Saya berharap, Anda benar-benar bisa memanfaatkan semua strategi yang ada di dalam buku ini dan mengubah hidup Anda menjadi jauh lebih baik, bekerja dimanapun, sesuai passion Anda.

Aquaculture marketing handbook

Edisi

Edisi 1

ISBN/ISSN

978-0-8138-1604-3

Deskripsi Fisik

xii, 271 halaman

Judul Seri

-

No. Panggil

664.940 688 ENG a

Social marketing : principles and practice for delivering global change (four…

Edisi

Edisi 4

ISBN/ISSN

978-1-003-20008-6

Deskripsi Fisik

xxii, 351 halaman

Judul Seri

-

No. Panggil

658.8 HAS s

Marketing strategy : the difference between marketing and markets (third edit…

The result is that market(ing) is still not on the business agenda. Market(ing) is still not properly represented on the board. Customers are still not receiving the service they deserve. Organizations are still not as profitable as they should be and are still not differentiated from lower priced international competition. There really is no way of escaping the responsibility here — the …

Global marketing a decision-oriented approach

Edisi

Ed. 5th

ISBN/ISSN

9780273726227

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.83 HOL g

Marketing management : an asian perspective

Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…

Marketing 5.0 : Technology for humanity

Marketing's purpose always is to enhance people's lives and contribute to the Common Good. —Philip Kotler To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series. —Hermawan Kartajaya Dedicated to the loving memory…

e-Marketing : the essential guide to digital marketing

eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…

Digital marketing

Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…

Digital marketing (tinjauan konseptual)

Buku ini diharapkan dapat membantu pembaca memahami teori Digital Marketing, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua

Marketing 4.0 : moving from traditional to digital = Marketing 4.0 : bergerak…

Edisi

Edisi 1

ISBN/ISSN

978-602-06-2117-3

Deskripsi Fisik

xx, 171 halaman

Judul Seri

-

No. Panggil

658.8 KOT m

Electronic marketing Theory and Practice for the Twenty-First Century

The rights of John O’Connor, Eamonn Galvin and Martin Evans to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,…

Strategic marketing research

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-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.80 MAR o

International marketing

Edisi

-

ISBN/ISSN

0434915092

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.84 STA i

Closing : 5 keterampilan keberhasilan penjualan

Edisi

-

ISBN/ISSN

97876026872005

Deskripsi Fisik

vi, 106 hlm., 23 cm

Judul Seri

-

No. Panggil

658.81 CRA c

CRM for dummies

CRM is intimidating for new and experienced business owners alike.

Marketing management

Edisi

Global Edition

ISBN/ISSN

9781292092621

Deskripsi Fisik

136 hlm.; 27,5 cm.

Judul Seri

-

No. Panggil

658.81 PHI m

Marketing for competitiveness : asia to the world in the age of digital consu…

Edisi

-

ISBN/ISSN

9789813201958

Deskripsi Fisik

xiv, 288 hlm.; ill.: 23 cm.

Judul Seri

-

No. Panggil

658.81 PHI m

Marketing 4.0 : bergerak dari tradisional ke digital

Edisi

-

ISBN/ISSN

9786020621173

Deskripsi Fisik

xx, 171 hlm.; ill.: 23 cm.

Judul Seri

-

No. Panggil

658.8 PHI m

Strategic marketing

Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning …

How to be Better at Marketing : Meningkatkan Kinerja Pemasaran

Edisi

-

ISBN/ISSN

9792028226

Deskripsi Fisik

205 hlm.; 21 cm

Judul Seri

-

No. Panggil

658.8 ROD h

E-marketing

This edition focuses more on e-marketing strategy and less on principles of marketing refresher material. Statistic about internet use and strategy effectiveness were extensively updated throughout every chapter.

Promosi efektif dengan WEB

Internet menjadi lintas informasi yang sangat cepat, menghubungkan komputer-komputer diseluruh dunia yang tidak dibayangkan oleh para pemikirsebelumnya. Keunggulan internet telah menarik minat para pebisnis untuk mempercepat proses berkembangnya bisnis mereka. Banyak perusahaan melihat bahwa dengan internet mereka dapat membuat sumber-sumber pendapatan baru. Hal ini didorong oleh prediksi para …

Marketing to the middle class muslim: kenali perubahannya, pahami perilakunya…

Edisi

-

ISBN/ISSN

9786020301477

Deskripsi Fisik

vii, 306 hlm.; 14 x 21 cm.

Judul Seri

-

No. Panggil

305.697 YUS m

How a Second Grader Beats Wall Street : Golden Rules ANY INVESTOR Can Learn

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-

ISBN/ISSN

978-0-470-91903-3

Deskripsi Fisik

266 hal

Judul Seri

-

No. Panggil

332.6 ALL h

New and Revised Edition : Introducing Marketing

Pemasaran adalah cara dimana sebuah organisasi sesuai dengan sumber daya manusia, keuangan dan fisiknya sendiri dengan keinginan pelanggannya

The End of Marketing as We Know it = Matinya Pemasaran

Secara sederhana bisa dikatakan bahwa masalah pemasaran dewasa ini adalah bahwa selama dua puluh atau tiga puluh tahun terakhir ini, para penjual telah semakin terperangkap dalam perangkap-perangkap pemasaran. Mereka takjud oleh suasana glamor, presentasi penghargaan, dan melakukan shooting dibeberapa pulau tropis, dan mereka telah lupa bahwa pekerjaan mereka adalah menjual barang.

Marketing Management

Pemasaran adalah subjek yang jauh lebih sederhana. Pemasaran konsumen sebagian besar dioperasikan pada prinsip-prinsip pemasaran massal, dan markerting bisnis terutama berkaitan dengan bagaimana membangun tenaga penjualan terbaik.

Integrated advertising, promotion, and marketing communications

Advertising, Promotions, and marketing communications are integral components of marketing. If you are a marketing major, understanding how companies can effectively communicate with customers and potiential customers is the foundation needed to develop effective marketing programs. This will help you succeed in your marketing career.

International marketing

At the start of the last millennium the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set…

International marketing: pemasaran internasional

Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, perubahan demografi, dan iklim dunia merupakan sedikit dari sejumlah isu internasional yang mengemuka belakangan ini. Hal-hal ini, terlepas dari siginifikansinya, tentu memengaruhi perkembangan bisnis suatu perusahaan. Pemasaran Internasional dianggap memiliki peranan penting dalam memberikan jawaba…

Relationship marketing: exploring relational strategies in marketing

Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …

How to build a profitable e-commerce strategy

On a recent holiday trip with my family I visited one of the most beautiful and, some would say, cruelest places on earth: Antarctica. It's a realm of ice and harsh extremes, a place where little seems to change, but one never tires of taking in the wondrous nature and seascape. The dimensions are never ending. While traveling there by ship I found myself ruminating about the themes and issues …

Strategic marketing problem: cases and comments

Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.

Strategic marketing problems: cases and comments

Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…

Retailing management

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Procter & Gamble. The …

Essentials of services marketing

Nothing stands still; technology evolves dramatically, established industries and companies decline, and may even disappear as competitive business models and industries emerge in response to changing customer needs, expectations and behaviors. The Essentials of Services Marketing is written in response to the global transformation of our economies to services As the field of services marketing…