Text
Strategic marketing
Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning responsibility with major bottom-line implications.
Ketersediaan
#
Perpustakaan USNI Kampus A (600)
658.8 DAV s
11009929
Tersedia
#
Perpustakaan USNI Kampus A (600)
658.8 DAV s
11009930
Tersedia
Informasi Detail
- Judul Seri
-
-
- No. Panggil
-
658.8 DAV s
- Penerbit
-
New York :
McGraw-Hill.,
2009
- Deskripsi Fisik
-
xv+784 hlm.; 20x25,5 cm
- Bahasa
-
English
- ISBN/ISSN
-
978-007-126335
- Klasifikasi
-
658.8
- Tipe Isi
-
text
- Tipe Media
-
-
- Tipe Pembawa
-
-
- Edisi
-
Ed. 9
- Subjek
-
- Info Detail Spesifik
-
-
- Pernyataan Tanggungjawab
-
David W. Cravens dan Nigel F. Piercy
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
Anda harus masuk sebelum memberikan komentar