Text

Strategic marketing problems: cases and comments

---

Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case study, the decision maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implications of that strategy for the organization and its environment. The eleventh edition of Strategic Marketing Problems: Cases and Comments seeks a balance between marketing management content and process. The book consists of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 ROG s

Penerbit

: Pearson Education.,

Deskripsi Fisik

x+722 hlm.: 21,5 x 27,5 cm

Bahasa

English

ISBN/ISSN

0-13-233571-9

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 11

Subjek

marketing
Strategi Marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Roger A. Kerin dan Robert A. Peterson

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar