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Marketing to social web
In late 1989, I received a phone call from Michael Dertouzos, the
founder and head of MIT’s Laboratory for Computer Science. He
said he wanted to see me for two reasons; first, to help promote the
extraordinary innovations coming out of the lab, and second, to dis-
cuss marketing some recent work of a young British researcher who
was moving to the lab from a stint at CERN (the Organisation Eu-
ropéenne pour la Recherche Nucléaire) in Switzerland.
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