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Digital engagement

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INTERNET MARKETING is red-hot, once again. Television, radio, newspapers,
magazines, major advertising agencies and major advertisers who once
fought the tide are being forced now to redefine how they reach con-
sumers and remain relevant. Web companies again are being bought
for astronomical sums (Facebook handily rejected a $1 billion offer,
Yahoo! rebuffed a $44 billion takeover bid by Microsoft and the CBS
television network grabbed CNET’s roster of influential tech sites for
$1.8 billion, all during 2008). Some of the biggest names in web brand-
ing—AOL for one—are roiling with change.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 LEL d

Penerbit

United States of America : AMACOM., 2009

Deskripsi Fisik

257 hlm

Bahasa

English

ISBN/ISSN

9780814410721

Klasifikasi

658.872

Tipe Isi

text

Tipe Media

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Tipe Pembawa

-

Edisi

Ed.1

Subjek

Umum
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

Leland Harden

Versi lain/terkait

Lampiran Berkas

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