eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…
Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…
Buku ini diharapkan dapat membantu pembaca memahami teori Digital Marketing, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua
The rights of John O’Connor, Eamonn Galvin and Martin Evans to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,…
CRM is intimidating for new and experienced business owners alike.
Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning …
This edition focuses more on e-marketing strategy and less on principles of marketing refresher material. Statistic about internet use and strategy effectiveness were extensively updated throughout every chapter.
Internet menjadi lintas informasi yang sangat cepat, menghubungkan komputer-komputer diseluruh dunia yang tidak dibayangkan oleh para pemikirsebelumnya. Keunggulan internet telah menarik minat para pebisnis untuk mempercepat proses berkembangnya bisnis mereka. Banyak perusahaan melihat bahwa dengan internet mereka dapat membuat sumber-sumber pendapatan baru. Hal ini didorong oleh prediksi para …
Pemasaran adalah cara dimana sebuah organisasi sesuai dengan sumber daya manusia, keuangan dan fisiknya sendiri dengan keinginan pelanggannya
Secara sederhana bisa dikatakan bahwa masalah pemasaran dewasa ini adalah bahwa selama dua puluh atau tiga puluh tahun terakhir ini, para penjual telah semakin terperangkap dalam perangkap-perangkap pemasaran. Mereka takjud oleh suasana glamor, presentasi penghargaan, dan melakukan shooting dibeberapa pulau tropis, dan mereka telah lupa bahwa pekerjaan mereka adalah menjual barang.
Pemasaran adalah subjek yang jauh lebih sederhana. Pemasaran konsumen sebagian besar dioperasikan pada prinsip-prinsip pemasaran massal, dan markerting bisnis terutama berkaitan dengan bagaimana membangun tenaga penjualan terbaik.
Advertising, Promotions, and marketing communications are integral components of marketing. If you are a marketing major, understanding how companies can effectively communicate with customers and potiential customers is the foundation needed to develop effective marketing programs. This will help you succeed in your marketing career.
At the start of the last millennium the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set…
Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, perubahan demografi, dan iklim dunia merupakan sedikit dari sejumlah isu internasional yang mengemuka belakangan ini. Hal-hal ini, terlepas dari siginifikansinya, tentu memengaruhi perkembangan bisnis suatu perusahaan. Pemasaran Internasional dianggap memiliki peranan penting dalam memberikan jawaba…
Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …
On a recent holiday trip with my family I visited one of the most beautiful and, some would say, cruelest places on earth: Antarctica. It's a realm of ice and harsh extremes, a place where little seems to change, but one never tires of taking in the wondrous nature and seascape. The dimensions are never ending. While traveling there by ship I found myself ruminating about the themes and issues …
Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.
Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Procter & Gamble. The …
Nothing stands still; technology evolves dramatically, established industries and companies decline, and may even disappear as competitive business models and industries emerge in response to changing customer needs, expectations and behaviors. The Essentials of Services Marketing is written in response to the global transformation of our economies to services As the field of services marketing…
Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, serta perubahan demografi dan iklim dunia merupakan sebagian kecil dari sejumlah isu internasional yang mengemuka belakangan ini. hal-hal ini terlepas dari signifikansinya, tentu mempengaruhi perkembangan bisnis suatu perusahaan dan bidang pemasaran internasional dianggap memiliki peranan penting da…
Marketing attempts to influence the way consumers be- have. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an underst…
Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…