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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="David L. Mothersbaugh"
Customer behavior: building marketing strategy
Marketing attempts to influence the way consumers be- have. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an underst…
- Edisi
- Ed. 10
- ISBN/ISSN
- 9780071106689
- Deskripsi Fisik
- xxiv+790 hlm.: 20x25 cm
- Judul Seri
- -
- No. Panggil
- 658.834 2 DEL c
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah