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The law of choice: predicting customer behaivor
For the past forty years, I have been doing marketing research surveys, initially in an advertising agency and since 1960 in my own company. This book is an account of that work. It presents a theory of choice behavior, supported by major, previously unpublished studies, drawing upon experience and data based on cumulative sample sizes of millions of interviews.
- Edisi
- -
- ISBN/ISSN
- 0684835452
- Deskripsi Fisik
- xvi+448 hlm.: 16x24 cm
- Judul Seri
- -
- No. Panggil
- 658.834 2 ERI t
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah