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  • Tahun Penerbitan
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    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="F. Robert Dwyer"
cover
Business marketing: connecting strategy, relationship, and learning
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F. Robert DwyerJohn F. Tanner

Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…

Edisi
Ed. 4
ISBN/ISSN
9780071263436
Deskripsi Fisik
xxv+678 hlm.: 20x25 cm
Judul Seri
-
No. Panggil
658.8 ROB b