Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…
Marketing's purpose always is to enhance people's lives and contribute to the Common Good. —Philip Kotler To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series. —Hermawan Kartajaya Dedicated to the loving memory…
Pemasaran adalah subjek yang jauh lebih sederhana. Pemasaran konsumen sebagian besar dioperasikan pada prinsip-prinsip pemasaran massal, dan markerting bisnis terutama berkaitan dengan bagaimana membangun tenaga penjualan terbaik.