Manajemen Risiko 3: mengendalikan manajemen risiko bank

Edisi

-

ISBN/ISSN

9786020317236

Deskripsi Fisik

x, 261 hlm.; 15 x 23 cm.

Judul Seri

-

No. Panggil

659 Ika M

Advertising Copywriting

A book on copywriting can point you in the right direction. It can give you a helping hand in a course in advertising copywriting, and it can help you significantly during those first days on the job. It can help you even after you've had working experience because all writers need to go back to the fundamentals occasionally.

Content creator black book

Buku ini membahas strategi besar menjadi seorang professional konten kreator yang memiliki pengaruh besar dan akhirnya membuka jalan Anda untuk mendapatkan profit yang luar biasa dari profesi ini.. Saya berharap, Anda benar-benar bisa memanfaatkan semua strategi yang ada di dalam buku ini dan mengubah hidup Anda menjadi jauh lebih baik, bekerja dimanapun, sesuai passion Anda.

Retailing management

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Procter & Gamble. The …

Sales promotion : how to create and implement campaigns that really work

Edisi

Cet. 1

ISBN/ISSN

81-85461-42-2

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.85 JUL s

5W1H jurus-jurus bisnis online

Edisi

-

ISBN/ISSN

9786020324838

Deskripsi Fisik

vi, 132 hlm.; 11 x 18 cm.

Judul Seri

-

No. Panggil

658.84 Yor L

Pemasaran internasional

Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, serta perubahan demografi dan iklim dunia merupakan sebagian kecil dari sejumlah isu internasional yang mengemuka belakangan ini. hal-hal ini terlepas dari signifikansinya, tentu mempengaruhi perkembangan bisnis suatu perusahaan dan bidang pemasaran internasional dianggap memiliki peranan penting da…

International marketing

At the start of the last millennium the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set…

International marketing: pemasaran internasional

Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, perubahan demografi, dan iklim dunia merupakan sedikit dari sejumlah isu internasional yang mengemuka belakangan ini. Hal-hal ini, terlepas dari siginifikansinya, tentu memengaruhi perkembangan bisnis suatu perusahaan. Pemasaran Internasional dianggap memiliki peranan penting dalam memberikan jawaba…

Manajemen Pemasaran (Edisi 10 Jilid 1) Edisi Milenium

Edisi

Ed. 10, Jil.1

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.84 KOT m

E-marketing

This edition focuses more on e-marketing strategy and less on principles of marketing refresher material. Statistic about internet use and strategy effectiveness were extensively updated throughout every chapter.

Sixty nine revolution : bagaimana internet marketer mendulang sukses

Edisi

-

ISBN/ISSN

9786020275956

Deskripsi Fisik

xv, 125 hlm.; 14 x 21 cm.

Judul Seri

-

No. Panggil

658.84 IND s

Pengantar Akuntansi Manajemen

Edisi

6

ISBN/ISSN

5405022

Deskripsi Fisik

xviii, 518 hlm.; 19 cm.

Judul Seri

-

No. Panggil

658.84 CHA p

Convert Every Click : Make More Online With Holistic Conversation Rate Optimi…

Edisi

-

ISBN/ISSN

978-1-118-75967-7

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.84 BEN c

Riset Pemasaran

Buku ini membahas secara eksklusif bidang riset pemasaran mulai dari penyusunan masalah riset pemasaran, penyusunann desain riset, prosedur dan teknik pengumpulan data primer dan sekunder, desain kuesioner, teknik wawancara, analisis kuantitatif, teknik scaling, serta contoh kasus riil yang dapat diterapkan dibidang bisnis

Riset Pemasaran

Edisi

-

ISBN/ISSN

9786020319216

Deskripsi Fisik

xxv, 329 hlm.; 23 cm

Judul Seri

-

No. Panggil

658.839 Ran R

Akuntansi Sektor Publik: Suatu Pengantar

Edisi

-

ISBN/ISSN

979-781-368-1

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

657.838 IND a

Perilaku organisasi = organization behavior

Perilaku organisasi mempelajari tiga penentu perilaku dalam organisasi, yaitu individu, kelompok dan struktur. Organisasi dapat bekerja dengan lebih efektif melalui pengetahuan yang diperoleh mengenai individu, kelompok, dan efek dari struktur terhadap perilaku. Buku perilaku organisasi edisi keenambelas menyajikan pembahasan lengkap mengenai ketiga penentu perilaku organisasi tersebut.

The law of choice: predicting customer behaivor

For the past forty years, I have been doing marketing research surveys, initially in an advertising agency and since 1960 in my own company. This book is an account of that work. It presents a theory of choice behavior, supported by major, previously unpublished studies, drawing upon experience and data based on cumulative sample sizes of millions of interviews.

Customer behavior: building marketing strategy

Marketing attempts to influence the way consumers be- have. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an underst…

Menjelajahi Riset Pemasaran : Exploring Marketing Research

Edisi

10

ISBN/ISSN

9789814319034

Deskripsi Fisik

532 hlm.: 6 cm

Judul Seri

-

No. Panggil

658.83 WIL m

Teknik Riset Pemasaran dan Ramalan Penjualan

Pemasaran bukan hanya menjual barang produksi yang sudah jadi akan tetapi persoalan pemasaran sebetulnya sudah timbul sejak produsen akan memprodusir barang produksi.

Aplikasi Excel pada Marketing dan Riset Konsumen

Bukuini ditujukan untuk para mahasiswa yang sedang mengambil mata kuliah Marketing, baik sebagai bahan pelengkap untuk kuliah ataupun untuk penelitian. Selain itu, para peneliti, praktisi di bidang Marketing dan pengguna awam merupakan kalangan yang tepat untuk menggunakan berbagai Modul pada buku ini dalam praktek sehari-hari.

Marketing research

The motivation in writing this book was to provide a marketing research text that is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of a marketing research user. It reflects the current trends in international marketing, ethics, and the integration of the Internet and comput…

Marketing research: an applied orientation

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators from Asia and the Middle East to contribute new activities and case studies. The sixth edition of Marketing Research: An Applied Orientation is even more current, contemporary, illustrative, and sensitive to us…

Ten Deadly Marketing Sins : Signs and Solusi

Edisi

-

ISBN/ISSN

979-781-003-8

Deskripsi Fisik

159 hal

Judul Seri

-

No. Panggil

658.83 KOT t

Riset Pemasaran

Edisi

Cet. 9

ISBN/ISSN

9796055007

Deskripsi Fisik

xxvi, 328 hlm.; 24 cm.

Judul Seri

-

No. Panggil

658.83 FRE r

36 Kasus Pemasaran Asli Indonesia : Rangkaian Strategi, Siasat dam Taktik Jitu

Tekanan krisis dipercayai membuat para praktisi pemasaran lebih pintar dan banyak belajar. Terutama dalam memahami konsumen yang belakangan mengalami dinamika mahadahsyat. Kasus pemasaran asli Indonesia ini setidaknya hadir di masa transisi ketika ekonomi sedang di puncak emas (1996) hingga saat perekmian mulai terkoyak dan kian rapuh di 1999. Ada satu hal yang menarik dicermati: pantang menyerah.

Power Branding: Membangun Brand Yang Legendaris

Edisi

-

ISBN/ISSN

979-433-419-7

Deskripsi Fisik

ix.; 21 cm

Judul Seri

-

No. Panggil

658.827 SUS p

Aura Merek: 7 Langkah Membangun Merek Yang Kuat

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xvii.;161 hlm

Judul Seri

-

No. Panggil

658.827 SIM a

Building strong brands

"Rarely is the sequel as good as the original. This time it's better! With compelling case studies and insightful discussion, Aaker extends the concepts put forth in managing Brand Equity to create the first true owner's manual for Brand managers.

Salesman superhero : ketika menjadi salesman biasa tidak cukup

Edisi

Cet. 1

ISBN/ISSN

9786020325934

Deskripsi Fisik

xv, 201 hlm.: ill.; 21 cm.

Judul Seri

-

No. Panggil

658.82 WAH s

United We Brand: Menciptakan Merek Kohesif yang Dilihat, Didengar, dan Diingat

Alih Bahasa

Manajemen pemasaran internasional

Edisi

-

ISBN/ISSN

978-979-075-813-1

Deskripsi Fisik

26 cm

Judul Seri

-

No. Panggil

658.81338 JAJ m

Principles of customers relationship management

Principles Of Customers Relationship Managementprovides students with an understanding of customers relationship Management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and creasing profits.

Secrets of customer relationship management=rahasia manajemen hubungan pelanggan

Edisi

-

ISBN/ISSN

9789792900965

Deskripsi Fisik

xviii, 370 hlm.; 16x23 cm.

Judul Seri

-

No. Panggil

658.812 JAM s

E-Commerce Kiat dan Strategi Bisnis di Dunia Maya

Buku ini menjelaskan secara mudah dan sederhana berbagai konsep dasar e-commerce dan dunia maya. Sangat baik dipergunakan sebagai bahan referensi awal bagi awam maupun mahasiswa yang ingin mendalami ilmu tersebut secara lebih mendalam.

How to build a profitable e-commerce strategy

On a recent holiday trip with my family I visited one of the most beautiful and, some would say, cruelest places on earth: Antarctica. It's a realm of ice and harsh extremes, a place where little seems to change, but one never tires of taking in the wondrous nature and seascape. The dimensions are never ending. While traveling there by ship I found myself ruminating about the themes and issues …

Sales management concepts and cases

Easily accessible, real-world and practical, Sales Management, Tenth Edition by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on …

Manajemen pemasaran global Jilid satu

Edisi

Ed. 6, Cet. 2

ISBN/ISSN

9796830949

Deskripsi Fisik

xiv, 306 hlm.; ill.: 27,5 cm.

Judul Seri

-

No. Panggil

658.81 WAR m