Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you bec…
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…
Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…
Buku ini diharapkan dapat membantu pembaca memahami teori Digital Marketing, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua
Buku ini membahas tentang seluk beluk pasar modal dan analisis investasi saham serta manajemen investasi portofolio. Buku ini sangat penting bagi mahasiswa maupun bagi praktisi pasar modal dalam rangka untuk membuat keputusan berinvestasi portofolio di Pasar Modal Indonesia maupun di pasar modal negara-negara lain. Selain membahas tentang pasar modal, buku ini juga membahas tentang manajemen in…
Buku ini snagat penting untuk dimiliki dan dipelajari oleh para pelaku bisnis, pengelola bisnis, serta akademisi lainnya yang memiliki kompetensi dalam manajemen pemasaran.
Buku ini dibuat untuk membantu proses pengajaran manajemen bisnis serta sebagai buku pegangan bagi mahasiswa.
Pembahasan dalam buku keuangan akuntansi syariah ini meliputi dasar hukum menurut DSN MUI, sejarah munculnya akad syariah menurut pandangan ulama, konsep akuntansi akuntansi syariah berdasakan PSAK syariah dan contoh kasus aplikatif yang sering terjadi di lingkungan masyarakat indonesia.
Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitabi…
Buku ini ditulis dengan judul Akuntansi Forensik dan Audit Invenstigatif berisi mengenai konsep, pendekatan, metode serta teknik penelitian baik audit investigatif, yang dilengkapi dengan contoh-contoh kasus yang terjadi di Indonesia. Buku ini disusun dengan tujuan agar bisa digunakan menjadi salah satu referensi dalam mata kuliah Akuntansi Forensik dan Audit Investigatif, baik sebagai referens…
This book is intended for use in a one-semester course in accounting information systems at either the undergraduate or graduate level. Introductory financial and managerial accounting courses are suggested prerequisites, and an introductory information systems course that covers a computer language or software package is helpful, but not necessary. The book can also be used as the main text in…
The purpose of this textbook/workbook is to connect budgetary theory with practice and provide public budget and finance students with basic budgeting and financial management tools. From the perspective of a bureaucrat, students examine various concepts and then work through in-class and out-ofclass exercises and problems to reinforce those concepts and ideas. Chapter 1 begins with an overvie…
Zero to One is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. But while I have noticed many patterns, and I relate them here, this book offers no formula for success. The paradox of teaching entrepreneurship is that such a fo…
Managing a manufacturing company in the global economy is more complex than ever before. In order to be competitive today, the company not only needs to excel in production, but also in marketing, engineering, and every aspect of customer service. Long gone are the days when a manufacturing company could coast along on its manufacturing excellence or its monopoly.
This book presents accounts of nine such experiences. We witness people at extraordinary moments. We examine how they guided their crew, company, or country through the climactic events that followed. Each account is about an individual who faced a turning point — and how that person led when it counted most.
Essentials of Organizational Behavior provides a brief overview of the core concepts and theories within the field of OB. Our current text users rave about this approach because it gives them flexibility to include other kinds of learning experiences and content in their OB courses. As a result, this text is currently used in a wide variety of courses and programs—ranging from community colle…
Whether you lead a global corporation, develop software, advise clients, practice medicine, build homes, or work in one of today's state-of-the-art factories that require sophisticated computer skills to manage complex production challenges, you are a knowledge worker
Some organizations have renamed their Human Resources units “People” or “Human Capital” departments to emphasize the importance of their paramount resource. They know that without good people management, nothing else matters.
This book covers too many areas—financial theory, financial history, psychology, and the nuts and bolts of the investment business—for anyone’s expertise to fully cover the ground.
This book has been written for those wishing to achieve a broad understanding of financial management at either undergraduate or postgraduate/post-experience level. It is aimed primarily at students who are studying financial management as part of their course in business, management, accounting, economics, computing, or some other area. The book should also be suitable for those who are not fo…
Companies are facing increasing market dynamics in many markets. Rapidly changing consumer behaviour, frequent governmental and legal changes as well as aggressive behaviour by competitors pose an increasing challenge for companies. For internationally operating companies, this is compounded by the heterogeneity of the country markets in which they operate. This heterogeneity must be reflected …
Buku ini ditulis dalam upaya memberikan kontribusi bagi pemenuhan kebutuhan referensi yang berkaitan dengan dunia pendidikan.
As the workplace becomes more complex with advances in technology and globalization, you face a challenging future. You need better intercultural, technology, and communication skills than ever before. The Sixth Edition of Business Communication: Process and Product focuses on preparing you for careers in an increasingly digital and global workplace with instructional materials that provide tr…
Buku ini disusun untuk membantu pembaca khususnya para mahasiswa yang mengikuti mata kuliah Sistem Informasi Berbasis Komputer dan dasar Perancangan Sistem Informasi baik jenjang Diploma maupun Sarjana.
Big data are changing the way we work as companies face an increas-ing amount of data. Rather than replacing a human workforce or making decisions obsolete, big data are going to pose an immense innovating force to those employees capable of utilizing them. This book intends to first convey a theoretical understanding of big data. It then tackles the phenomenon of big data from the perspectives…
The first edition of my Disorders of Personality text (1981) was widely regarded as the classic book in the field. Given its coordination with a theory of personality and psychopathology and with the then newly published DSM-III, it gained immediate acceptance among mental health professionals, the audience for which it was intended. As the years wore on, however, the readership of the book…
Written by leading international experts, this comprehensive volume presents a wide variety of theoretical positions on maritime security, detailing its achievements and outlining outstanding issues faced by those in the field. The book includes studies which cover the entire spectrum of activity along which maritime security is developing, including piracy, cyber security, energy security,…