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Building strong brands

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"Rarely is the sequel as good as the original. This time it's better! With compelling case studies and insightful discussion, Aaker extends the concepts put forth in managing Brand Equity to create the first true owner's manual for Brand managers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.827 DAV b

Penerbit

Amerika Serikat : The Free Press., 1996

Deskripsi Fisik

ix+380 hlm.; 16x24 cm

Bahasa

English

ISBN/ISSN

002900151x

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Pemasaran
Branding

Info Detail Spesifik

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Pernyataan Tanggungjawab

David A. Aaker

Versi lain/terkait

Lampiran Berkas

Komentar

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