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Strategic marketing

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Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning responsibility with major bottom-line implications.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 DAV s

Penerbit

New York : McGraw-Hill., 2009

Deskripsi Fisik

xv+784 hlm.; 20x25,5 cm

Bahasa

English

ISBN/ISSN

978-007-126335

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 9

Subjek

marketing
Manajemen Distribusi

Info Detail Spesifik

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Pernyataan Tanggungjawab

David W. Cravens dan Nigel F. Piercy

Versi lain/terkait

Lampiran Berkas

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