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The discipline of market leaders

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The challenge facing corporate leaders today is nothing less than the reinvention of their companies. Something is happening to the nature of competition, something fundamental and inevitable. The signs are all around us. Market leadership is increasingly hard to win – and even harder to keep. Customers are more demanding and less loyal than ever before, yet many markets are so saturated that the customer finds it impossible to distinguish between one "me-too" product and another.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 MIC t

Penerbit

Amerika Serikat : Harpes Collins Publisher., 1995

Deskripsi Fisik

xvi+208 hlm.; 16x24 cm

Bahasa

English

ISBN/ISSN

0002556480

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Cet. 1

Subjek

Manajemen Strategi
Manajemen Perencanaan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Michael Treacy dan Fred Wiersema

Versi lain/terkait

Lampiran Berkas

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