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International marketing

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At the start of the last millennium the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.84 PHI i

Penerbit

: McGraw-Hill.,

Deskripsi Fisik

xxxi+711 hlm.: 21,5x27 cm

Bahasa

Indonesia

ISBN/ISSN

9780071288385

Klasifikasi

658.84

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 14

Subjek

Distribusi Marketing
Marketing Internasional

Info Detail Spesifik

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Pernyataan Tanggungjawab

Philip R. Cateora, dkk

Versi lain/terkait

Lampiran Berkas

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