Text

Marketing research: an applied orientation

---

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators from Asia and the Middle East to contribute new activities and case studies. The sixth edition of Marketing Research: An Applied Orientation is even more current, contemporary, illustrative, and sensitive to user needs. This text allows students to actually experience the interaction between marketing research and marketing decision making. The chapters take a unique applied and managerial orientation that illustrate the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.83 NAR m

Penerbit

Amerika Serikat : Pearson., 2010

Deskripsi Fisik

929 hlm.: 21x27 cm

Bahasa

English

ISBN/ISSN

978-0136094234

Klasifikasi

658.83

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 6

Subjek

Riset Penelitian Pemasaran
Market Research

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Naresh K. Malhotra

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar