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Marketing research

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The motivation in writing this book was to provide a marketing research text that is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of a marketing research user. It reflects the current trends in international marketing, ethics, and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring a variety of marketing companies and marketing research organizations. Several unique features in terms of the content and presentation of the material make it distinctive. The response to the first four editions has been truly gratifying, with more than 144 universities adopting the book in the United States. The book has been translated into eight languages: Chinese, Russian, Spanish, Portuguese, French, Hungarian, Bahasa Indonesia, and Japanese. Thus, it is one of the most translated textbooks. Moreover, several English editions have been published, including North American, International, European, Indian, and Australia and New Zealand. I want to express my sincere thanks and appreciation to all the professors and students who have contributed to the success of the book as adopters, users, reviewers, and providers of valuable feedback and encouragement. The fifth edition attempts to build on this success to make the book even more current, contemporary, illustrative, and sensitive to user needs.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 NAR m

Penerbit

New Jersey : Pearson Education., 2007

Deskripsi Fisik

xxvi+124 hlm.: 21,5x27 cm

Bahasa

English

ISBN/ISSN

0132279177

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 5

Subjek

Riset Penelitian Pemasaran
Market Research

Info Detail Spesifik

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Pernyataan Tanggungjawab

Naresh K. Malhotra

Versi lain/terkait

Lampiran Berkas

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