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Sales management concepts and cases

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Easily accessible, real-world and practical, Sales Management, Tenth Edition by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 WIL s

Penerbit

: John Wiley & Sons, Inc..,

Deskripsi Fisik

xix+345 hlm.: 20x25,5 cm

Bahasa

English

ISBN/ISSN

9780470418895

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 10

Subjek

Manajemen Pemasaran
Sales Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

William L. Cron dan Thomas E. Decarlo

Versi lain/terkait

Lampiran Berkas

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