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Relationship marketing: exploring relational strategies in marketing

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Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 JOH r

Penerbit

Inggris : FT Prentice Hall., 2008

Deskripsi Fisik

xxi+311 hlm.: 19x24,5 cm

Bahasa

English

ISBN/ISSN

9780273713197

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 3

Subjek

marketing
Strategi Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

John Egan

Versi lain/terkait

Lampiran Berkas

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