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An introduction to entrepreneurship

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“If I had asked people what they wanted, they would have said
faster horses.” – Henry Ford, American carmaker
Entrepreneurs play a pivotal role in boosting progress, productivity and
prosperity. They drive economic growth and create new opportunities. Their innovations transform people’s lives. Yet their enormous contribution is not widely understood – and is often completely overlooked in economics textbooks. Here, author Eamonn Butler sets the record straight – explaining the vital role of entrepreneurship, exploring its economic and social significance, and examining the conditions needed for it to thrive. Along the way, he considers the kind of “unusual” people who become entrepreneurs. Who knew, for example, that Facebook’s Mark Zuckerberg, Microsoft founder Bill Gates, Apple co-founder Steve Jobs and Uber founder Travis Kalanick all dropped out of university? Or that Virgin Group founder Sir Richard Branson and IKEA founder Ingvar Kampgrad never went to university at all? An introduction to Entrepreneurship spotlights the strengths of entrepreneurship, whilst acknowledging its shortcomings. It discusses (often-misguided) attempts by governments to foster it. And it eloquently states the case for rehabilitating entrepreneurship into mainstream economics and politics. Above all, it provides an appreciation of – and a basic introduction to – what entrepreneurship is, why we need it, and how we can encourage it.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.04 BUT i

Penerbit

Westminster : Institute of Economic Affairs., 2020

Deskripsi Fisik

x, 136 halaman

Bahasa

Indonesia

ISBN/ISSN

978-0-255-36795-0

Klasifikasi

338.04

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 1st

Subjek

Manajemen
Entrepreneurship
Fakultas Ekonomi dan Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Butler, Eamonn

Versi lain/terkait

Lampiran Berkas

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