Text

International marketing management

---

Companies are facing increasing market dynamics in many markets. Rapidly changing consumer behaviour, frequent governmental and legal changes as well as aggressive behaviour by competitors pose an increasing challenge for companies. For internationally operating companies, this is compounded by the heterogeneity of the country markets in which they operate. This heterogeneity must be reflected in appropriate measures of international management, especially marketing management. At the same time, the interdependence of the markets must be taken into account. The internationalisation of media (e.g. internet, satellite television), increasing consumer mobility as well as the internationalisation of competition mean that actions in one country market also have effects in one or more other country markets. This interdependence of markets makes transnational coordination of corporate activities imperative.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 RAL i

Penerbit

Germany : Springer., 2023

Deskripsi Fisik

604 hlmn

Bahasa

English

ISBN/ISSN

9783662668009

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 1

Subjek

Magister Manajemen
Pasca Sarjana
MM
ebook

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Ralph Berndt

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar