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Information communication technologies and city marketing

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In a place at La Mancha El Quijote decided to go out as a knight-errant in search of adventure. In one
of his escapades El Quijote met Master Pedro and his divining past-things ape. Master Pedro was a
famous puppet-showman, exhibiting a show of the release of Melisendra and thus, for the very first
time in our history, he linked marketing and technology. The Master Pedro’s show was mainly used to
dazzle the audience so later he could get a generous amount of cash with the aid of the divining ape.
This is a funny story about the use of “technology in marketing” which remembers us an important and
old lesson: Technology is only a part of a solution.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

325 MIL i

Penerbit

New York : Information Science Reference., 2009

Deskripsi Fisik

438 hlm

Bahasa

English

ISBN/ISSN

9781605661353

Klasifikasi

325

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed.1

Subjek

Umum
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mila Gascó-Hernández

Versi lain/terkait

Lampiran Berkas

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