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Customer relationship management: concept, strategy, and tools

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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured con-
siderably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy, a set of tactics, and a technology that has become indispensable in the modern economy.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.812 V. c

Penerbit

Germany : Springer-Verlag GmBH Germany., 2018

Deskripsi Fisik

xxv, 411 hlm.

Bahasa

English

ISBN/ISSN

9783662553817

Klasifikasi

658.812

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 3

Subjek

Manajemen
FEB
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

V. Kumar

Versi lain/terkait

Lampiran Berkas

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