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Exploring corporate strategy: text and cases

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This new edition is being published at a time when most organisations are feeling the combined impact of globalisation, information technology and rapid changes in their business environment. More sectors of the economy of most countries are becoming ‘knowledge based’. On the negative side there has been an increasing focus on some spectacular failures – such as Enron and WorldCom – leading to changes in corporate governance and a questioning of the motives and ethical standards of some managers and company directors. Whereas the structure of the book remains broadly the same we have tried to give more prominence to these issues. The seventh edition also marks a step forward in terms of text layout and design. This has been made possible by the use of more colours and the incorporation of photographic materials to complement more traditional graphics and tables. The purposes of these changes are to improve clarity and ‘navigation’ and make reading the book an enjoyable experience. Each chapter has clear learning outcomes and a summary. Important ‘definitions’ are highlighted in the margins – there has been particular attention given to illustrations and case studies. The vast majority of these are new in this edition and the choice of examples reflects the issues mentioned above. All the 84 illustrations have questions, which allows them to be used as mini-cases by tutors and for students to check out their own progress on understanding the text. The case examples at the end of each chapter allow a reflection back on the range of separate issues within the chapter and help students see how they connect. We have also provided some new integrative work assignments to reinforce the connections between topics and chapters.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.4012 GER e

Penerbit

England : Pearson Education Limited., 2005

Deskripsi Fisik

xxxvi, 1033 hlm.

Bahasa

English

ISBN/ISSN

0273687344

Klasifikasi

658.4012

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 7

Subjek

Manajemen
FEB
ebook
Rencana Bisnis
Rencana Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Gerry Johnson, et. al

Versi lain/terkait

Lampiran Berkas

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