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Managing electronic media : making, marketing, & moving digital content
For almost 15 years, I wrote for the Special Issues section of the Hollywood
Reporter, writing about the effects of digital technologies on the media indus-
tries. In the course of that reporting, I interviewed virtually all of the executives
who were guiding the major media and entertainment companies through the
choppy waters of a new media landscape. They were called upon to address
the changes brought about by the introduction of digital content creation
technologies – cameras, nonlinear editing, computer-generated imagery for
animation and special effects, the Internet and peer-to-peer networks, and the
proliferation of channels and media players, such as mobile, game consoles,
DVRs, HDTV, Blu-ray, and all the other rapidly changing consumer electronics
devices.
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