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Principles of marketing

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Principles of Marketing emphasizes marketing concepts relevant to people working in a variety of business
functions. To illuminate the meaningful applications and implications of marketing ideas, the book
incorporates a modern approach, providing connections between topics, solutions, and real-world problems.
This multifaceted framework drives the integration of concepts while maintaining a modular chapter structure.
Theoretical and practical aspects are presented in a balanced manner. Principles of Marketing exposes
students to a diverse range of for-profit and nonprofit organizations, industries, products, brands, and
services.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 MAR p

Penerbit

Texas : OpenStax., 2023

Deskripsi Fisik

713 hlm

Bahasa

English

ISBN/ISSN

9781951693886

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed.1

Subjek

Umum
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

DR. MARIA GOMEZ ALBRECHT

Versi lain/terkait

Lampiran Berkas

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