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Spin sucks : communication and reputation management in the digital age

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Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.
No matter what your organization does, Dietrich will help you:
- Share your story more powerfully—without sex, extortion, or “truth-stretching”
- Humanize your organization, even if you don’t have outsized personalities
- Tell the truth, using the best techniques honed by centuries of storytellers
- Overcome whisper campaigns, anonymous attackers, and trolls
- Create fresh, honest content that’s compelling to both humans and Google
- Systematically prepare yourself to engage more successfully online
- Clarify and close gaps between your message and your customer’s perception
- Celebrate your brand ambassadors
- Master seven steps for handling online criticism, and transforming critics into fans
- Keep others from stealing your great content
- Learn actionable lessons from others’ successes (and failures)
- Develop more positive, productive agency (or client) relationships
- Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 GIN s

Penerbit

USA : Pearson., 2014

Deskripsi Fisik

vii, 154 hlm ; 23 cm

Bahasa

English

ISBN/ISSN

9780789748867

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1 Cet. 1

Subjek

Ilmu Komunikasi
FISIP

Info Detail Spesifik

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Pernyataan Tanggungjawab

Gini Dietrich

Versi lain/terkait

Lampiran Berkas

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