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Strategic marketing problem: cases and comments

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Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 ROG s

Penerbit

: Pearson.,

Deskripsi Fisik

xi+708 hlm.; 21,5x27,5 cm

Bahasa

English

ISBN/ISSN

9780132465496

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 12

Subjek

Manajemen
marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Roger A. Kerin dan Robert A. Peterson

Versi lain/terkait

Lampiran Berkas

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