Text

Essentials of services marketing

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Nothing stands still; technology evolves dramatically, established industries and companies decline, and may even disappear as competitive business models and industries emerge in response to changing customer needs, expectations and behaviors. The Essentials of Services Marketing is written in response to the global transformation of our economies to services As the field of services marketing grows, there is a need to introduce students to this field with a text that is reader-friendly and easy to understand. This text is underpinned by a streamlined pedagogical framework that is coherent and progressive. The text's strongly managerial perspective is grounded in solid academic research and provides practical management applications reinforced by many vivid examples.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 CHR e

Penerbit

Singapore : Pearson Prentice Hall., 2009

Deskripsi Fisik

xxxii+567 hlm.: 21,5x27,5 cm

Bahasa

English

ISBN/ISSN

9810679955

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

marketing
Services Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Christopher Lovelock, dkk

Versi lain/terkait

Lampiran Berkas

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