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How to build a profitable e-commerce strategy
On a recent holiday trip with my family I visited one of the most beautiful and, some would say, cruelest places on earth: Antarctica. It's a realm of ice and harsh extremes, a place where little seems to change, but one never tires of taking in the wondrous nature and seascape. The dimensions are never ending. While traveling there by ship I found myself ruminating about the themes and issues in this book and discovered some titanic analogies to the current challenges facing us in the world of technology. When our ship approached the icy waters of the Southern Ocean, dramatic climatic changes occurred as we crossed the convergence (the meeting of the warmer waters of the Atlantic and Pacific Oceans). On sighting of the first iceberg, the size of a small tropical island, it was obvious that the rules that normally govern this area of the planet are very different compared to those where most of us live. Wildlife can adapt or perish, and its own rules are built into the behavior of each species.
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