Text

Customer relationship management : concepts and technologies

---

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.Buttle and Maklan take a managerial perspective to track the role of CRM throughout the
customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM-strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience
management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.812 FRA c

Penerbit

Oxom : Routledge., 2019

Deskripsi Fisik

xxiv, 444 halaman

Bahasa

English

ISBN/ISSN

978-1-351-01655-

Klasifikasi

658.812

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 4th

Subjek

Manajemen
FEB
ebook

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Francis Buttle

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar