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Strategic Retail Management Text And International Cases

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The economic importance of retailing is constantly increasing, as can be seen from the
development of many countries across Europe, America and Asia. In highly developed
countries, retailers are taking an increased leadership role in every distribution channel.

Expansion strategies, retail branding strategies, innovative solutions for supply chain man-
agement and many other developments all reflect this trend. Transformation countries such

as those in Central and Eastern Europe and emerging countries such as China or Brazil
are also seeing fundamental changes in retailing structures, which may lead to comparable
developments.

Internationalisation has also led to profound changes. Formerly local or national retail-
ers are increasingly developing into global players with worldwide operations.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.87 ZEN s

Penerbit

Germany : Springer., 2017

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978-3-658-10183-1

Klasifikasi

658.87

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 3rd

Subjek

Manajemen
Fakultas Ekonomi dan Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Joachim Zentes

Versi lain/terkait

Lampiran Berkas

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