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Marketing management : an asian perspective

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Asian consumers are evolving, and marketing is evolving with them. As businesses
connect and engage with their customers in new ways and through a variety of
channels, the scope of marketing is expanding to encompass the entire organization,
from the firm’s vision and planning to its customers’ needs and strategic partnerships.
The seventh edition of Marketing Management: An Asian Perspective continues to build on
the gold-standard marketing text with brand-new, in-depth coverage of trends—such as
digital media and social responsibility—and of international brands, including Muji, UNIQLO,
MCM, Uber, and 7-Eleven.
Drawing from regional thinkers, business leaders, trends, events, and practices, this text
provides students with a balanced mix of Asian and international perspectives in addition
to the core concepts they need to execute strategic, tactical, and administrative marketing.
In-depth case studies and examples enhance the wide-ranging coverage of emerging
markets and marketing trends, offering a guide to the Asian marketing landscape that is
relevant, comprehensive, and engaging.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT m

Penerbit

Vivar : Pearson Education Limited., 2018

Deskripsi Fisik

xxvi,

Bahasa

English

ISBN/ISSN

978-1-292-08958-4

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

-

Edisi

Edisi 7

Subjek

Manajemen
Manajemen Pemasaran
marketing
Marketing Managemen
Fakultas Ekonomi dan Bisnis
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kotler, Philip

Versi lain/terkait

Lampiran Berkas

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