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Marketing strategy : the difference between marketing and markets (third edition)

The result is that market(ing) is still not on the business agenda. Market(ing) is still
not properly represented on the board. Customers are still not receiving the
service they deserve. Organizations are still not as profitable as they should be
and are still not differentiated from lower priced international competition. There
really is no way of escaping the responsibility here — the ‘marketing profession’
really only has itself to blame. As long as too many marketers concentrate on the
brochures, events and sales leads, we allow market(ing) to be classified as an
optional business activity — one that can be cut as soon as the recession comes
around again.

Ketersediaan
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14000529
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 FIF m
Penerbit
Burlington : Elsevier.,
Deskripsi Fisik
xii, 316 halaman
Bahasa
English
ISBN/ISSN
978-0-7506-5675-7
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 3
Subjek
Manajemen
marketing
Strategi Marketing
Fakultas Ekonomi dan Bisnis
ebook
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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