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The Handbook on Religion and Communication
Academics have studied communication and religion for some 40 years, but the area only slowly
received recognition in the wider area of mass media studies. Media studies grew from the social
sciences and like all social sciences initially emphasized empirical or even scientific methods and
a secular orientation. Not surprisingly, it took time to incorporate elements like belief and spiri-
tuality into the schema of social scientists, who had little interest in studying religious doctrine
or theology. However, they did pay attention to religious institutions and more so now to the
place of religion in popular culture and to the rise of online religion.
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