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Strategic planning for public relations

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The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media.

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.5 RON s

Penerbit

New York : Routledge., 2021

Deskripsi Fisik

xxxv, 627 hlm ; 26 cm

Bahasa

English

ISBN/ISSN

9780367903848

Klasifikasi

302.5

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 6

Subjek

Ilmu Komunikasi
Hubungan Masyarakat
Fakultas Ilmu Sosial dan Ilmu Politik

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ronald D. Smith

Versi lain/terkait

Lampiran Berkas

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