Promoting sustainable development opens up debates about our relationship with the natural world, about what constitutes social progress and about the character of development, both in the North and the South, in the present and into the future. This concise and accessible text explores the prospects for and barriers to the promotion of sustainable development in the high-consumption societ…
The result is that market(ing) is still not on the business agenda. Market(ing) is still not properly represented on the board. Customers are still not receiving the service they deserve. Organizations are still not as profitable as they should be and are still not differentiated from lower priced international competition. There really is no way of escaping the responsibility here — the …