Benar-benar global dalam penampilan, rasa, fokus, dan contohnya, ditambah dengan banyak sekali kasus dari seluruh dunia. Carlyle Farrell memberikan banyak variasi dan banyak kesempatan mengajar. Buku ini adalah sebuah pengayaan literatur pemasaran internasional dan sebuah buku ajar yang luar biasa. Buku ini kaya, mudah dipahami, simpel, dan menarik bagi siswa dengan latar belakang budaya dan pe…
Pemasaran merupakan salah satu bagian yang tidak terpisahkan dalam dunia bisnis. Pemasaran merupakan faktor penting sebagai strategi perusahaan dalam menjalankan usahanya, yang terutama berhubungan dengan konsumen. Buku “DIGITAL MARKETING: Revolusi Pemasaran Tradisional Menuju Masa Depan” ini memberikan jawaban dalam dunia pemasaran yang dewasa ini mengalami perkembangan yang sangat dinamis…
Buku ini membahas cara menguraikan persoalan persoalan bisnis, ekonomi dan produksi, merumuskannya secara matematis, dan kemudian ,emue;esaolammua dengan metode metode yang lazim digunakan dalam operation research
Era society 5.0 telah tiba dan kini dunia pendidikan dihadapkan pada tantangan nyata perubahan paradigma pendidikan baru untuk menjawab tantangan zaman
The pike (Esox lucius Linnaeus, 1758), or northern pike as it is called in most of North America, is an iconic fish species that has fascinated mankind throughout history. Its large size and characteristic appearance have likely contributed to various tall stories, some of which are beautifully saved in Izaak Walton’s “The Compleat Angler or the Contemplative man’s Recreation” from 1653…
Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive field research rather than as…
Focusing on recent United Nations initiatives, this book combines innovative theorizing, methodological guidance, and empirical analysis to show that global policies always embody a particular vision of the common good at the expense of alternative perspectives
The book uses examples and case studies to show that cost optimization and not cost reduction is the right approach to maximizing profitability and enterprise value. Indeed, it is the only way to achieve sustainable profitability. In this book, the science of process improvement, the art of finance, and the enabling powers of information technology come together to make the case for a dependabl…
The result is that market(ing) is still not on the business agenda. Market(ing) is still not properly represented on the board. Customers are still not receiving the service they deserve. Organizations are still not as profitable as they should be and are still not differentiated from lower priced international competition. There really is no way of escaping the responsibility here — the …