Ditapis dengan
Customer behavior: building marketing strategy
Marketing attempts to influence the way consumers be- have. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an underst…
- Edisi
- Ed. 10
- ISBN/ISSN
- 9780071106689
- Deskripsi Fisik
- xxiv+790 hlm.: 20x25 cm
- Judul Seri
- -
- No. Panggil
- 658.834 2 DEL c
The law of choice: predicting customer behaivor
For the past forty years, I have been doing marketing research surveys, initially in an advertising agency and since 1960 in my own company. This book is an account of that work. It presents a theory of choice behavior, supported by major, previously unpublished studies, drawing upon experience and data based on cumulative sample sizes of millions of interviews.
- Edisi
- -
- ISBN/ISSN
- 0684835452
- Deskripsi Fisik
- xvi+448 hlm.: 16x24 cm
- Judul Seri
- -
- No. Panggil
- 658.834 2 ERI t
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