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  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Chin Tiong Tan"
cover
Marketing management : an asian perspective
Komentar Bagikan
Philip KotlerKevin Lane KellerSwee Hoon AngChin Tiong TanSiew Meng Leong

Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…

Edisi
Edisi 7
ISBN/ISSN
978-1-292-08958-4
Deskripsi Fisik
xxvi,
Judul Seri
-
No. Panggil
658.8 KOT m