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  • Tahun Penerbitan
  • Ketersediaan
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    Lihat Lebih Banyak
  • Format Fisik Dokumen
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Francis Buttle"
cover
Customer relationship management : concepts and technologies
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Francis ButtleStan Maklan

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…

Edisi
Ed. 4th
ISBN/ISSN
978-1-351-01655-
Deskripsi Fisik
xxiv, 444 halaman
Judul Seri
-
No. Panggil
658.812 FRA c