Market research the process, data, and methods using stata

In the digital economy, data have become a valuable commodity, much in the way that oil is in the rest of the economy (Wedel and Kannan 2016). Data enable market researchers to obtain valuable and novel insights. There are many new sources of data, such as web traffic, social networks, online surveys, and sensors that track suppliers, customers, and shipments.

A concise guide to market research the process, data, and methods, using IBM …

Edisi

Ed. 3rd

ISBN/ISSN

9783662567074

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

001.422 SAR a

Market reseacrh the process, data, and methods using stata

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most co…