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    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Nigel F. Piercy
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Strategic marketing
Komentar Bagikan
David W. CravensNigel F. Piercy

Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning …

Edisi
Ed. 9
ISBN/ISSN
978-007-126335
Deskripsi Fisik
xv+784 hlm.; 20x25,5 cm
Judul Seri
-
No. Panggil
658.8 DAV s