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The law of choice: predicting customer behaivor
For the past forty years, I have been doing marketing research surveys, initially in an advertising agency and since 1960 in my own company. This book is an account of that work. It presents a theory of choice behavior, supported by major, previously unpublished studies, drawing upon experience and data based on cumulative sample sizes of millions of interviews.
Ketersediaan
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Perpustakaan USNI Kampus A (600)
658.834 2 ERI t
11009925
Tersedia
Informasi Detail
- Judul Seri
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- No. Panggil
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658.834 2 ERI t
- Penerbit
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New York :
The Free Press.,
1997
- Deskripsi Fisik
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xvi+448 hlm.: 16x24 cm
- Bahasa
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English
- ISBN/ISSN
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0684835452
- Klasifikasi
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658.834 2
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
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- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Eric Marder
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
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