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The law of choice: predicting customer behaivor

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For the past forty years, I have been doing marketing research surveys, initially in an advertising agency and since 1960 in my own company. This book is an account of that work. It presents a theory of choice behavior, supported by major, previously unpublished studies, drawing upon experience and data based on cumulative sample sizes of millions of interviews.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.834 2 ERI t

Penerbit

New York : The Free Press., 1997

Deskripsi Fisik

xvi+448 hlm.: 16x24 cm

Bahasa

English

ISBN/ISSN

0684835452

Klasifikasi

658.834 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perilaku Konsumen
Customer Behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

Eric Marder

Versi lain/terkait

Lampiran Berkas

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