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Customer behavior: building marketing strategy

Del I. Hawkins - Nama Orang; David L. Mothersbaugh - Nama Orang; Roger J. Best - Nama Orang;

Marketing attempts to influence the way consumers be- have. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior, and attempts to influence it, are critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens.

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Perpustakaan USNI Kampus A (600) 658.834 2 DEL c

11009926

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Judul Seri: -
No. Panggil: 658.834 2 DEL c
Penerbit: New York : McGraw-Hill.,
Deskripsi Fisik: xxiv+790 hlm.: 20x25 cm
Bahasa: English
ISBN/ISSN: 9780071106689
Klasifikasi: 658.834 2
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Ed. 10
Subjek: marketing
Perilaku Konsumen
Consumen Behavior
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Del I. Hawkins, dkk

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