Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …
Pergudangan telah berubah menjadi salah satu competitive advantage bagi sebuah perusahaan dan bukan hanya menjadi cost semata.
Buku ini membahas konsep manajemen operasi pada organisasi dan perusahaan
Buku ini disusun sebagai texbook yang lengkap untuk bidang komunikasi bisnis dan profesional dengan fokus pada pembahasan unsur unsur esensial komunikasi yang efektif,
e-business is a project. Manage it! Makinga-business promises is easy, delivering is hard. Anyone can tell you what promises to make. This book will show you how to deliver on time, on budget, and with no mistakes. this is a road map for e-doers not avision statement for e-talkers.