New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management trace to the 1950s. by the 1990s, a new products management discipline had evolved.
CRM is intimidating for new and experienced business owners alike.
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure …
Pergudangan telah berubah menjadi salah satu competitive advantage bagi sebuah perusahaan dan bukan hanya menjadi cost semata.
Buku ini membahas konsep manajemen operasi pada organisasi dan perusahaan
Buku ini disusun sebagai texbook yang lengkap untuk bidang komunikasi bisnis dan profesional dengan fokus pada pembahasan unsur unsur esensial komunikasi yang efektif,